[SOCIAL MEDIA]
by Roger B Rueda
Facebook links people from around the world, making everything become adopted globally. And the best reason for Facebooking is the super opportunity for reaching everyone. It actively promotes socialisation and communication as it makes almost everything accessible to everybody, from our personal lives to our professional and business lives.
So, if you’re looking for a general
overview of how to use Facebook to help your business grow, these brass tacks
will set you up for success. You can also focus your activity on Facebook to
meet clear-cut business objectives.
1. Set up your page
Create the hub for your business on
Facebook. Your Facebook Page makes your business. When people search for you on
Facebook, they'll be able to find you.Have personalised talks with your clienteles,
who can like your Page, read your posts and share them with friends, and check
in when they visit.Your Page can help you reach large groups of people regularly,
with messages custom-made to their needs and interests.Analytics on your Page
will give you a deeper understanding of your customers and your marketing
activities.
When you set up your Page, you can request
a web address like facebook.com/yourgreatcompany, which makes it easy to find.
To maximise the impact, include this address on your business card, website,
and other marketing materials. Your Page is an extension of your business. It’s
an easy way to share updates and more with the people who matter most. It’s ready
to help you engage your customers on desktop and on mobile.
2. Recognise your audience
Think about who you’d like to meet, and
introduce yourself. Not only can you reach more people through Facebook, you
can reach the specific people who are most likely to become your clienteles.
To help you connect, consider:
>What do your ideal customers have in
common?
>How old are they, and where do they
live?
>How can your business help them?
>Would one group be more interested in
specific messages, products, or services?
To build your audience, encourage your
current customers and supporters to like your Page. They’re the people most
likely to see your posts in their News Feed. Also explore the options under the
Build Audience button:
>Invite your friends. Let the people in
your life know about your Page so they can support you by liking it. This
initial audience helps you establish credibility and spread the word right
away.
>Share your Pageand be sure to like it
yourself. Be a spokesperson for your business.
>Invite your businesses contacts. Upload
a list to send people an email so they know about your new Page.
It’s not about the number of likes. It’s
more important to genuinely connect with the people you engage with on
Facebook. If you do, they’ll help tell your story.
3. Create compelling content
Make your business take off on Facebook
As you post updates, photos, and more,
think about what your customers find interesting and inspiring. How will you
talk to them? What do you want to consistently communicate about your business?
Experiment with different kinds of posts.
Does your audience love photos or prefer when you share useful links? You’ll
find out quickly. Then use Page Insights to see which posts are performing the
best.
Share what you're genuinely excited about
and your customers will be excited too.When people comment on your posts, show
that your business is listening and that you care. If you need more time to
answer a question, let them know you’re looking into it.The more regularly you
post, the more opportunity you have for connecting with people and building
trust. Setting a schedule for your posts can also help maximise your team’s
time.Replicate your success on posts that get more engagement.When you notice
that a post is getting a lot of engagement, promote it to reach even more
people. When people like, comment on or share your posts, their friends are
also eligible to see those posts in News Feed.
Your recipe for success is to create Page
posts and ads that are interesting and valuable to your customers – and to
target your messages so the right people see them.
4. Promote your business
Reach more of the people who matter most to
you. Once you’ve started connecting with your customers on Facebook, you’ll
want to find other people who are likely to be interested in your product or
service. You can use Facebook ads to send the right message to the right
people, just when they’re most open to discovering your business.
Creating Ads
You can create an ad right from the admin
panel of your Page to engage more people, or you can use the ad create
tool.Once you’ve built a community around your Page, use the ad create tool to
target your ads to reach the friends of the people who already like you. It’s a
way to naturally grow your customer base through word-of-mouth.Be specific
about the audiences for different ads. You can create sets of ads to connect with
different target audiences. People are more likely to respond to a message
crafted just for them.
Fine-tuned Targeting
Add a private list of your current
customers to Facebook using custom audiences and then use lookalike audiences
in the Ad Create tool to find other people who are similar to them.When you
create an ad using the ad create tool, use ‘interest targeting’ to reach people
who already like or have a connection to other things on Facebook that are
similar to what you’re offering. You can maximise the return on your investment
by creating ads for specific audiences.
5. Measure and adjust
Find out what’s working well, so you can
maximise the impact of every post and ad. Facebook has a lot of different tools
to help you measure how you’re doing.
Visit Page Insights often and look for
trends so you can develop more of the best-performing content.Use Page Insights
to understand who responds to your messages. Make sure to look at the gender,
age, and location of the people who are the most engaged with your business so
you can continue to engage them through targeted ads and promoted posts.When
you create your ads, try out different images and headlines to see what works.
Facebook will automatically optimise your campaign so that more of your budget
goes to the ad that’s performing the best.Ask how people heard about you – at
the end of a call, in a survey, or at the point of sale – and keep track of
what they say. It will supplement the data Facebook’s tools provide.
Promoting your business is all about helping
you realise your goals.
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